Monday, April 1, 2013

Article Review: Happy April Fools from Google!

Summary
Every year, Google puts up jokes on April Fools. Well didn't we all expect this from Google? This is this year's joke roundup. Firstly the Google Maps Treasure Mode. You can find hidden treasure chest belonging to infamous pirates from 2D hand drawn landmarks. The amp contains many symbols which makes it look more like a real map.
The next joke is the shutting down of YouTube  Google claimed to have been running an 8 year competition for the best video on YouTube. On April 1st at midnight, YouTube is shutting down and to be relaunched many years later with just the winning video. Google blog posted that they will be announcing nominees for the contest for 12 hours each day for the next two years. Google managed to get many YouTubers to participate in this prank. This would sure scare people who is always on the Internet.
Next joke Google put up is the Google Nose. Just as the name says, it's literally a nose! It allows you to smell the smell of the thing you are searching for. It is said to have Street Sense vehicles, Android Ambient Odor Detector, SMELLCD (TM) 1.8+. There is a blue try button that would  It would be fun if we could really try it out.
Fourth one is the Emotion+ in the Google+. You can click on the Emotion button and it'll decide and add what emotion everyone is showing.
The fifth one is the Blue Gmail. Everything in Gmail is blue!
The next one is International Space Station Control Room in the Google Analytics.
Personalising your house is one of the things you can do on April Fools. You can even change the season.


Main Concept

  • Creativity - Google is very creative in making these jokes. Other companies wouldn't waste time doing this.
  • Relaxation - Google's ideas and gadgets is constantly giving people relaxation from their work or a laugh. It just brightens up everybody's day. The Google employees also had fun making it.
  • Festival - Google has it's ways of celebrating April Fools which is a festival.

Advantage

  • Google makes everyone jolly to see these creative ideas and jokes.
  • Simple jokes Google makes could make many more people spend more time on Google. Thus they gain from it too.
  • Google workers get a chance to express their creativity.

Disadvantage

  • People wastes time playing with the Google Map hunting for treasure when their goal is for looking stuff up and searching for queries.
  • Some people might actually get fooled by YouTube closing down video and blog post. (But that's the fun of it)

Questions
1. How much time did Google spend on making this year's April Fools project?
2. Will they get more profit from it than the time they spent?

Sources:

Protalinski, Emil. "Round Up: All of Google's Jokes for April Fools 2013." TNW Network All Stories RSS. The Next Web, Inc., 31 Mar. 2013. Web. 01 Apr. 2013. <http://thenextweb.com/google/2013/03/31/round-up-all-of-googles-jokes-for-april-fools-2013-from-google-maps-treasure-hunting-to-youtube-closing/>.

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